Google I/O 2016 - Day #1 Keynote - Enterprise Takeaways
Google I/O 2016 - Day #1 Keynote - Enterprise Takeaways
I plan to add more commentary later today.
ORLANDO, Fla. — May 17, 2016 — SAP SE (NYSE: SAP) and Microsoft Corp. (Nasdaq: “MSFT”) today announced joint plans to deliver broad support for the SAP HANA® platform deployed on Microsoft Azure, simplify work through new integrations between Microsoft Office 365 and cloud solutions from SAP, and provide enhanced management and security for custom SAP Fiori® apps. This announcement was made at the 28th annual SAPPHIRE® NOW conference.MyPOV – A good summary, trying to match it in brevity one could say – SAP finds it’s IaaS platform with Azure.
Microsoft CEO Satya Nadella and SAP CEO Bill McDermott will take the stage together at SAPPHIRE NOW today to discuss the expanded partnership that will help organizations use the cloud to drive innovation, agility and enable new ways to work.MyPOV – Yes they did – in a good conversation moderated by a SAP master of ceremonies, it was clear that both CEOs want to make this partnership work,
“At Microsoft, we are focused on empowering organizations to advance their digital transformations,” said Satya Nadella, CEO, Microsoft. “Together with SAP, we are bringing new levels of integrations between our products that provide businesses with enhanced collaboration tools, new insights from data and a hyper-scale cloud to grow and seize new opportunities ahead.”MyPOV – Good quote from Nadella, tying in what Microsoft brings to the table with Office, BigData and Azure – all for helping customers through digital transformation.
“We believe the IT industry will be shaped by breakthrough partnerships that unlock new productivity for customers beyond the boundaries of traditional platforms and applications,” said McDermott. “SAP and Microsoft are working together to create an end-user experience built on unprecedented insight, convenience and agility. The certification of Microsoft Azure infrastructure services for SAP HANA along with the new integration between Microsoft Office 365 and cloud solutions from SAP are emblematic of this major paradigm shift for the enterprise.”MyPOV – Equally good quote from McDermott, but interesting to see the emphasis on user experience. Using the ocean liner metaphor it looks like SAP is on the ‘sun deck’ and Microsoft closer to the ‘machine room’ – both important places, and synergistic for both vendors.
New Deployment Option: SAP HANA on the Microsoft Azure cloud
With SAP HANA on Azure, organizations across all industries will be able to deliver mission-critical applications and data analytics on a global scale with enterprise-grade security and compliance. Working together, the companies are certifying SAP HANA to run development, test and production workloads on Microsoft Azure, including SAP S/4HANA. These new offerings for SAP HANA are built to handle customers’ largest and most demanding workloads.
Early adopters of this new offering, such as Coats, Rockwell Automation and Nortek, have already experienced the benefits of deploying SAP HANA on Azure. According to Sujeet Chand, senior vice president & chief technology officer from Rockwell Automation, “The Microsoft Azure platform provides us the scalability, security and level of services needed to confidently run our most demanding SAP HANA and Big Data applications. We are excited to be an early adopter of running SAP HANA on Microsoft Azure since it is an important capability in helping us realize our vision for The Connected Enterprise and advanced data analytics.”MyPOV – Always good to see when vendors follow customers, even better when customers are already using the joint offering. It is not clear though why Coats Rockwell Automation and Nortek moved to Azure – vs an on premises install or vs. running HANA in the SAP cloud. Databases by their very nature cannot be elastic (see an early musings post here) even though SAP discovered elasticity from data federation later (my musings here). Both vendors will have to make the value proposition of their joint offering more tangible.
Cloud Services Integrations: Public Cloud Solutions from SAP and Office 365
Every day, millions of business users work in Microsoft and SAP® solutions, creating documents, reading e-mails, filing expense reports, invoicing vendors and more. New integrations between the companies will combine Office 365 communications, collaboration, calendar, documents and other data with cloud solutions from SAP, including Concur, SAP Fieldglass®, SAP SuccessFactors®, and SAP Ariba® solutions, helping employees improve their overall productivity.MyPOV – Good to see that both vendors move their long term partnership around Office to the cloud age – but this time not only integrating the classic ERP scenarios, but also the newer SAP offerings of Concur and SuccessFactors. In the keynote both vendors showed a call out to Concur from Office, and vice versa, a Leave of Absence request from SuccessFactors into Office.
At SAPPHIRE NOW, Microsoft and SAP will demonstrate several of these integrations between Office 365 and cloud solutions from SAP. These new capabilities will be available starting in third quarter of 2016, with plans to release additional integration features in the future.
Flexibility in the Cloud: Management and Security of Custom SAP Fiori Apps
SAP will enable its customers to build and deploy custom mobile hybrid SAP Fiori apps on SAP HANA Cloud Platform with an open standards plug-in framework. As part of this framework, customers can build apps that can be managed, deployed and better protected with Microsoft Intune. Using the cloud build process as part of SAP Fiori, cloud edition, app publishers will be able to embed Microsoft Intune management capabilities in their apps, leveraging the same capabilities used by Office 365 mobile apps. The integration is expected to be available in the third quarter of 2016. At SAPPHIRE NOW, SAP will demonstrate this end-to-end capability as part of SAP Fiori, cloud edition.MyPOV – Another synergy area to explore – using Microsoft Intune as MDM for mobile apps built by Fiori. As SAP has no native MDM offer, good to see the plug in architecture for mobile Fiori Apps.

Around this time last year Aptos and their leadership team were still under the Epicor banner, after close to a year as an independent firm Aptos hosted their first user conference. Fortunately for me I was able to head back to Las Vegas for the fourth time in 6 weeks – this time I didn’t test my luck at the blackjack tables. Being in Las Vegas seemed to be appropriate as the investment firm Apax Partners is gambling on Aptos and their leadership team to be successful in a very competitive retail landscape. Time will tell if the gamble will pay off…but first some reactions to the conference:
Thankfully what happens in Vegas isn’t staying in Vegas for Aptos. They come of out of a successful user event with the wind at their backs. Noel and the team have carved out a nice space to play in. However there are many fierce competitors out there, their honeymoon period is long over. The team is in place and with some strong customer stories it is up to Aptos to step up and really push their story.
If you were to place a bet, Aptos seems to have some favorable odds. But as we all know, nothing in Las Vegas is a sure thing!
Tagged: Aptos, eCommerce, Retail
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For the past few years, a crucial case has been playing out in Australia's legal system over the treatment of metadata in privacy law. The next stanza is due to be written soon in the Federal Court.
It all began when a journalist with a keen interest in surveillance, Ben Grubb, wanted to understand the breadth and depth of metadata, and so requested that mobile network operator Telstra provide him a copy of his call records. Grubb thought to exercise his rights to access Personal Information under the Privacy Act. Telstra held back a lot of Grubb's call data, arguing that metadata is not Personal Information and is not subject to the access principle. Grubb appealed to the Australian Privacy Commissioner, who ruled that metadata is identifiable and hence represents Personal Information. Telstra took their case to the Administrative Appeals Tribunal, which found in favor of Telstra, with a surprising interpretation of "Personal Information". And the Commissioner then appealed to the next legal authority up the line.
At yesterday's launch of Privacy Awareness Week in Sydney, the Privacy Commissioner Timothy Pilgrim informed us that the full bench of the Federal Court is due to consider the case in August. This could be significant for data privacy law worldwide, for it all goes to the reach of these sorts of regulations.
I always thought the nuance in Personal Information was in the question of "identifiability" - which could be contested case by case - and those good old ambiguous legal modifiers like 'reasonably' or 'readily'. So it was a great surprise that the Administrative Appeals Tribunal, in overruling the Privacy Commissioner in Ben Grubb v Telstra, was exercised instead by the meaning of the word "about".
Australia's Privacy Act (as amended in 2012) defines Personal Information as:
"Information or an opinion about an identified individual, or an individual who is reasonably identifiable: (a) whether the information or opinion is true or not; and (b) whether the information or opinion is recorded in a material form or not."
The original question at the heart of Grubb vs Telstra was whether mobile phone call metadata falls under this definition. Commissioner Pilgrim showed that call metadata is identifiable to the caller (especially identifiable by the phone company itself that keeps extensive records linking metadata to customer records) and therefore counts as Personal Information.
When it reviewed the case, the tribunal agreed with Pilgrim that the metadata was identifiable, but in a surprise twist, found that the metadata is not actually about Ben Grubb but instead is about the services provided to him.
Once his call or message was transmitted from the first cell that received it from his mobile device, the [metadata] that was generated was directed to delivering the call or message to its intended recipient. That data is no longer about Mr Grubb or the fact that he made a call or sent a message or about the number or address to which he sent it. It is not about the content of the call or the message ... It is information about the service it provides to Mr Grubb but not about him. See AATA 991 (18 December 2015) paragraph 112.
To me it's passing strange that information about calls made by a person is not also regarded as being about that person. Can information not be about more than one thing, namely about a customer's services and the customer?
Think about what metadata can be used for, and how broadly-framed privacy laws are meant to stem abuse. If Ben Grubb was found, for example, to have repeatedly called the same Indian takeaway shop, would we not infer something about him and his taste for Indian food? Even if he called the takeaway shop just once, we might still conclude something about him, even if the sample size is small. We might deduce he doesn't like Indian (remember that in Australian law, Personal Information doesn't necessarily have to be correct).
By the AAT's logic, a doctor's appointment book would not represent any Personal Information about her patients but only information about the services she has delivered to them. But in fact the appointment list of an oncologist for instance would tell us a lot about peoples' cancer.
Given the many ways that metadata can invade our privacy (not to mention that people may be killed based on metadata) it's important that the definition of Personal Information be broad, and that it has a low threshold. Any amount of metadata tells us something about the person.
I appreciate that the 'spirit of the law' is not always what matters, but let's compare the definition of Personal Information in Australia with corresponding concepts elsewhere (see more detail beneath). In the USA, Personally Identifiable Information is any data that may "distinguish" an individual; in the UK, Personal Data is anything that "relates" to an individual; in Germany, it is anything "concerning" someone. Clearly the intent is consistent worldwide. If data can be linked to a person, then it comes under data privacy law.
Which is how it should be. Technology neutral privacy law is framed broadly in the interests of consumer protection. I hope the Federal Court in drilling into the definition of Personal Information upholds what the Privacy Act is for.
Personal Information definitions around the world.
Personal Information, Personal Data and Personally Identifiable Information are variously and more or less equivalently defined as follows (references are hyperlinked in the names of each country):
data which relate to a living individual who can be identified
any information concerning the personal or material circumstances of an identified or identifiable individual
information about an identifiable individual
information which can be used to distinguish or trace an individual's identity ...
information or an opinion ... about an identified individual, or an individual who is reasonably identifiable.
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In the leadup to the B2B Marketing Leaders Forum APAC 2016, I took the opportunity to speak with GE’s Vice President of Brand & Communications for GE Australia & New Zealand, Emma Rugge-Price about B2B content marketing and what it means to move from “interruption to interaction”.
Gavin Heaton: GE has taken a novel approach to content. Was there a trigger that prompted this?
Emma Rugge-Price: Our approach developed out of a shift in thinking in 2012-13 on the back of GE’s global growth strategy. We asked ourselves how we could become a global company rather than just a multinational company. A core part of that is building brand awareness in each market around what takes place in that market.
So we started out with locally developed creative above the line campaigns. It’s expensive to do that, but not just expensive – it’s challenging to be true to the brand.
At the same time, the media world was being disrupted, opening up new opportunities for creative content development and distribution. We launched a global media manifesto in 2013, which challenged us all to ‘think like a publisher’. This drove our content strategy.
Gavin Heaton: B2B marketing is often seen as B2C’s unsexy cousin. But GE has been bringing a cool factor to their content program – what is the secret?
Emma Rugge-Price: B2B may appear unsexy but it can also be very cool. Maybe it’s B2C’s SMARTER cousin, able to find compelling ways to influence what are often long and complex sales cycles.
Our media manifesto challenges us to shift our marketing focus from ‘interruption to integration and interaction” and it’s one of the themes of my presentation at the B2B Marketing Leaders Forum.
We have been co-creating content with publishers locally to reach our audience where they are consuming information, entertainment and media so that we are part of the conversation on the issues that matter to Australia. And, because GE works across so many critical industries, we bring substance and authenticity to those issues and those publishers. We augment that local content with what is often surprising and always innovative global content that showcases the brand with a-ha moments. This means that we can adapt big brand content, combine it with local content and business opportunity – to connect the dots for our customers and our business.
I think the secret to cool is that we like to be first – the copycats are rarely the cool ones. This means first with content ideas but also channels like SnapChat, WeChat, even Facebook back in the day.
Gavin Heaton: ROI is always a constant question for B2B marketers. How can marketers think differently to connect content to the bottom line?
Emma Rugge-Price: In B2B the sales cycles are long and the deals are complex, so you don’t get “click to buy” opportunities available to B2C. Our approach has been to create a halo around the customer as part of the sales process. For example, we used our content strategy to support positioning and business development in renewable energy to great effect. We partnered with the AFR to create some fantastic content and drive a dialogue for the industry which supported our local business strategy. It’s the holy grail – moving from content to the bottom line.
The B2B Marketing Leaders Forum 2016 runs 25-27 May in Sydney, Australia. It equips B2B marketers with the skills to cut through the technology hype and keep up with the many changes in digital disruption, industry and societal change and learn strategies for turning their departments into revenue generating machines.