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Fear Not Marketers, GDPR Help is Here

Fear Not Marketers, GDPR Help is Here

Cindy Zhou
CMO
Level Access

Cindy Zhou is a practicing CMO.  Prviously, she was Vice President and Principal Analyst at Constellation Research covering Digital Marketing Transformation and Sales Effectiveness. With over 18 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations, Zhou has spearheaded marketing transformation at multiple technology companies. She advised Constellation’s clients on strategies to light-up demand generation, prove revenue contribution, and maximize sales productivity. Prior to joining Constellation, Zhou was Global Senior Vice President of Marketing and Sales Operations at BackOffice Associates, a global provider of data quality and information governance solutions to the Fortune 1000 and SAP SolEx partner. Before…...

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As the Marketoon from Tom Fishburne shows, the term GDPR strikes fear and can lead to "The Scream" with marketers (for those that know about it). Based on my conversations with CMOs and marketers, only 43% were aware of GDPR and of which 55% were actively preparing for it. There is no lack of content and information on GDPR in general, but most were confused on what GDPR is or what specific action did they need to take when it came to their marketing programs, website, and data collection process. Many marketers assumed that their Marketing Automation or CRM provider will take care of any changes and they were “covered”. Others believe that they don’t have an office in Europe, therefore, it doesn’t apply to them. It is confusion over the impacts of GDPR and my mission to help marketers that propelled me to write my latest report, A Guide to GDPR Compliance for Marketers.
 
A quick overview on GDPR, or the General Data Protection Regulation, it was passed in 2016 and mandates new personal data-handling requirements for individuals living in the European Economic Area (EEA) which includes all 28 countries in the European Union, Norway, Iceland and Lichtenstein. GDPR imposes strict fines on organizations that are non-compliant and the fines can be as high as 4 percent of the organization’s global turnover (annual revenue) or 20 million euros, whichever is higher. The stakes are high and enforcement begins May 25, 2018. I cannot stress enough how important it is for marketers to understand GDPR and begin preparing for it NOW.
 
In the report, I distilled the sections of GDPR that apply to marketing, provided examples and an action plan to help marketers prepare for GDPR enforcement. A few privacy experts, such as my brilliant colleague Steve Wilson, reviewed the content and contributed a parallax. I met Aurelie Pols via Twitter, and she provided valuable feedback as well. I also reached out to marketing technology providers and asked them to contribute a tip or best practice to the report. I’m thrilled that many responded and provided their actionable advice to marketers. My sincerest thanks to Steve, Aurelie, the marketers I interviewed, and the teams at Act-On, Adobe, Gigya, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS for their contribution!
 
Here is an overview of the report’s table of contents:
 
  • Executive Summary
  • GDPR Compliance Has Massive Implications for Organizations with Business Interest in the EU
    • What is GDPR?
    • What Constitutes Personal Data?
    • What Marketers Need to Know About GDPR
  • Coordinate with Internal Stakeholders
  • Five-Step GDPR Preparation Checklist:
    1. Appoint a GDPR Lead or Team within Marketing and Review Data Handling Procedures
    2. Actions to Take When Collecting Personal Data
    3. Actively Manage Existing Contacts and Leads in a Database
    4. Update Privacy Policy Regularly and Notify Proactively
    5. Design a Data Breach Plan
  • GDPR Compliance Advice from Marketing Organizations
    • Act-On
    • Adobe
    • Gigya
    • IBM
    • Marketo
    • Oracle
    • Salesforce
    • SAP Hybris
    • SAS
  • What’s Next? Artificial Intelligence for GDPR Compliance?
  • Author’s Note
  • Parallax Point of View by Steve Wilson, Constellation’s Security and Privacy Analyst
To access the report or download an excerpt please visit: http://bit.ly/2z3ooYS.
 
If you are a marketer from our end-user Constellation Executive Network community, leave me a comment below and I’ll send you a courtesy copy.
 
Lastly, a quick disclaimer... I am not an attorney and this report was not intended to replace legal advice. Please work with your legal and privacy teams to ensure compliance.
Data to Decisions Digital Safety, Privacy & Cybersecurity Marketing Transformation Next-Generation Customer Experience Distillation Aftershots New C-Suite Future of Work Innovation & Product-led Growth Marketing B2B B2C CX Customer Experience EX Employee Experience AI ML Generative AI Analytics Automation Cloud Digital Transformation Disruptive Technology Growth eCommerce Enterprise Software Next Gen Apps Social Customer Service Content Management Collaboration Security Zero Trust Chief Customer Officer Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Marketing Officer Chief Digital Officer Chief Information Security Officer Chief Privacy Officer

Beyond The Hype of Blockchain and Distributed Ledgers

Beyond The Hype of Blockchain and Distributed Ledgers

Steve Wilson
Former Vice President and Principal Analyst
Constellation Research

Steve Wilson is former VP and Principal Analyst at Constellation Research, leading the business theme Digital Safety and Privacy. His coverage includes digital identity, data protection, data privacy, cryptography, and trust. His advisory services to CIOs, CISOs, CPOs and IT architects include identity product strategy, security practice benchmarking, Privacy by Design (PbD), privacy engineering and Privacy [or Data Protection] Impact Assessments (PIA, DPIA). Coverage Areas: -  Identity management, frameworks & governance-  Digital identity technologies-  Privacy by Design -  Big Data; “Big Privacy”-  Identity & privacy innovation Previous experience: Wilson has worked in ICT innovation, research, development and analysis for over 25 years. With double…...

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Learn from visionaries who are pioneering the future of block chain and understand how they are pushing the limits beyond human comprehension. Get the real view on synchronous ledgers.

https://events.bizzabo.com/203850/agenda/session/170129
Susanne Somerville
CEO
MediLedger Project

Matthew Kerner
Partner GM
Microsoft Corporation

Aron Dutta
CEO, Founder and Chairman
VAPHR Inc.

Steve Wilson
Principal Analyst
Constellation Research

Brian Behlendorf
Executive Director, Hyperledger
The Linux Foundation

Paul Puey
CEO / Co-founder
Airbitz

On <iframe src="https://player.vimeo.com/video/240725182?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="Beyond The Hype of Blockchain and Distributed Ledgers" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

C3IoT Analyst Day - A unique approach to PaaS needs more adoption

C3IoT Analyst Day - A unique approach to PaaS needs more adoption

Holger Mueller
Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the&nbsp;cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.&nbsp; Coverage Areas: Future of Work Tech Optimization &amp; Innovation&nbsp; Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

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We had the opportunity to attend the first C3IoT analyst day at their headquarters in Redwood City. The office itself is worth mentioning as it’s a nice departure from the often bland offices in Silicon Valley, with lots of greenery, a floor crossing light alcove and a lot of wood. 


Here is the 1 slide condensation (if the slide doesn’t show up, check here):


 


Want to read on? Here you go:

Unique model driven architecture – C3IoT has built its platform with integration in mind. While traditional platforms create and then integrate, C3IoT starts with integration to create a new combined data storage, that enables Analytics, Machine Learning and C3IoT Apps. Taking advantage of a type based system, it’s fast and easy for enterprises to integrate their data and then create insight applications. The integration first approach is unique in the enterprise software industry, and acknowledges that no enterprise starts from scratch in 2017 (and beyond).

C3IoT is more than IoT – In contrast to the vendor name, C3IoT’s platform does more than ‘just’ IoT – it very much can power all seven generic next generation application use case that we track at Constellation (next to IoT, Tame the Internet, Revolutionize Inter Enterprise, Data as a Service, Digitize Value Chains, Re-Invent Communication, and Innovate the Human Machine Interface). The vendor will have to clarify its broader scope to the markets, the good news is, that C3IoT already has customers implementing beyond IoT use cases.

Broad platform support – C3IoT made the announcement of supporting AWS at last year’s reinvent conference, by now it has added support for Microsoft’s Azure. No surprise as the C3IoT customer base is formed of large multi-national enterprises, that all have their respective bets on different IaaS. It’s good to see that C3IoT with a relatively small employee base can provide its platform on different IaaS platforms so quickly. On the Machine Learning side, C3IoT is also supporting a wide variety of libraries and is adding more. As typical for these days of Machine Learning, Tensorflow support is crucial.

Good customer adoption – Small companies are not in the cross hairs for C3IoT. The vendor prefers large strategic relationships with large multinational enterprises. But large does not mean slow, as the first use cases with C3IoT go live in a few months, sometimes in a few weeks. Growth of know-how is crucial for C3IoT, so projects are often started in a jointly staffed center of expertise, with a customer’s developers and data scientist gradually taking on more responsibility. During the analyst day two large enterprises had over two dozen employees being trained at C3IoT headquarters. For 2018 the vendor plans to push education in high gear, planning a MooC course.

 

MyPOV

Overall C3IoT has shown that it has an appealing approach and architecture to enable enterprises to build next generation applications. Most PaaS offerings in the market start with build first, integrate next. Enterprise software has been built with that approach for a long time, but that has led to fractioned applications and functional silos. The nature of the C3IoT applications has a strong holistic approach to an enterprise’s data and automation, and therefore requires starting with integration into a data storage (if you wish a data lake) first, then built analytics, Machine Learning or applications on top of that information base. Usually approaches like this took years to build, often being too slow to keep up with the transactional source systems. The fast implementation times of C3IoT customers are encouraging that the vendor has provided a platform that may have broken the tide on this.

On the concern side, C3IoT is a relatively small vendor, with limited resources that must support a large solution footprint and a demanding customer base. Single projects that the C3IoT platform powers typically required a headcount larger than C3IoT’s complete employee base. Truly a David vs a Goliath task scenario, which C3IoT can only solve with scaling know how and 3rd party resources rapidly on its platform. Training customers directly is going to be too slow, so the train the trainer and center of expertise approaches are promising. Adoption by the large SI firms will help, too. But likely C3IoT will stand and fall by the adoption of its planned 2018 MooC offering.

On the flipside, having adoption challenges is a good problem to have for a vendor that has a working platform, products and is well funded. It’s now key for C3IoT to overcome the resource shortage it needs to address to become a truly successful enterprise platform. It has the DNA for it – from architecture, platform, funding and executive leadership. Time to show it in 2018.

 

 

Radical Candor–Be a Kickass Boss Without Losing Your Humanity by Kim Scott

Radical Candor–Be a Kickass Boss Without Losing Your Humanity by Kim Scott

Bad bosses make people miserable. They also kill innovation, stifle growth, increase costs, and create instability. Well-meaning people become bad bosses without even realizing it.

Great bosses have relationships with each of their employees. This relationship is a source of growth and stability for individuals and companies. Anywhere I’ve observed a great boss, I’ve seen the same three principles for approaching this relationship play out. I’ll describe these principles mostly by telling stories, some successes, but also plenty of mistakes—mostly mine. Some are funny, some are painful, and many are plain embarrassing, but they’re all instructive.

Even if your company is nothing like the places I’m describing (Google, Apple, Twitter) and your own boss is a control freak or petty tyrant or simply useless, you can still adopt these three basic principles and become a great boss yourself. I’ll explain how, and why you’ll be happy you did.

On <iframe src="https://player.vimeo.com/video/240314265?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="D3S01 Headliner Keynote: Radical Candor -Be a Kickass Boss Without Losing Your Humanity. @kimballscott" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

The 2017 SuperNova Awards Ceremony

The 2017 SuperNova Awards Ceremony

Join us for the SuperNova Awards and Dinner Gala! The Constellation SuperNova Awards are the first and only awards to celebrate the leaders and teams who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations.

https://events.bizzabo.com/203850/agenda/session/170175

Award Winners https://www.constellationr.com/events/supernova/2017

On <iframe src="https://player.vimeo.com/video/240313089?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="D2S21 The 2017 SuperNova Awards Ceremony" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

The Innovation Brain Trust Panel

The Innovation Brain Trust Panel

Join us for a special night with Change Agents, Innovators, and Disruptors moderated by Jonathan Becher, Chairman of the Churchill Club

https://events.bizzabo.com/203850/agenda/session/170174

Ana Hollinger
Partner
Lakeshore Energy Capital | Block 26

Harry Kloor
CEO
Jupiter 9

Bernt Wahl
Executive Director
Brain Machine Consortium

Aron Dutta
CEO, Founder and Chairman
VAPHR Inc.

Jonathan Becher
Chair
Churchill Club

On <iframe src="https://player.vimeo.com/video/240311466?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="D2S20 The Innovation Brain Trust" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

Connected Enterprise - Closing Words With Constellation Research

Connected Enterprise - Closing Words With Constellation Research

Catch the last session with actionable advice from Constellation's Analysts

On <iframe src="https://player.vimeo.com/video/240309682?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="D3S06 The Last Word With Constellation Research" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

Master CXO Panel

Master CXO Panel

Chris Kanaracus
Chris Kanaracus
Managing Editor, Constellation Insights
Constellation

Chris Kanaracus is managing editor of Constellation Insights.&nbsp; Insights&nbsp;delivers exclusive, daily analysis of breaking news across Constellation’s eight business research themes to&nbsp;Constellation Executive Network&nbsp;members.&nbsp; Prior to joining Constellation,&nbsp;Kanaracus spent seven years covering the enterprise software industry for IDG News Service, where he frequently broke exclusive stories with a focus on end-customer issues. Kanaracus has also held various managerial and reporting roles at newspapers in New England since 1998. Twitter:&nbsp;@chriskanaracus , Title:&nbsp;Big IdeasConstellation Insights Insights delivers exclusive, daily analysis of breaking news across Constellation’s eight business research themes to Constellation Executive Network members. ...

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These master CXO's bring not only the experience to drive business transformation, but also have the battle wounds to prove it. Hear from these experts on how to succeed at transformation and live to tell about it.

https://events.bizzabo.com/203850/agenda/session/178468

Chris Kanaracus
Managing Editor (MODERATOR)
Constellation Research

John Bollen
SVP & Chief Digital Officer
Mobilitie

Jay Ferro
Global EVP, Chief Information & Technology Officer
ExamWorks, Inc.

On <iframe src="https://player.vimeo.com/video/240308662?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="D3S05 Executive Exchange: Master CXO Panel @chriskanaracus" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

Security Requirements In an Age of AI and Digital Transformation

Security Requirements In an Age of AI and Digital Transformation

Steve Wilson
Former Vice President and Principal Analyst
Constellation Research

Steve Wilson is former VP and Principal Analyst at Constellation Research, leading the business theme Digital Safety and Privacy. His coverage includes digital identity, data protection, data privacy, cryptography, and trust. His advisory services to CIOs, CISOs, CPOs and IT architects include identity product strategy, security practice benchmarking, Privacy by Design (PbD), privacy engineering and Privacy [or Data Protection] Impact Assessments (PIA, DPIA). Coverage Areas: - &nbsp;Identity management, frameworks &amp; governance- &nbsp;Digital identity technologies- &nbsp;Privacy by Design -&nbsp; Big Data; “Big Privacy”- &nbsp;Identity &amp; privacy innovation Previous experience: Wilson has worked in ICT innovation, research, development and analysis for over 25 years. With double…...

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The incessant barrage of cyber security attacks, the rise of AI, the need to move from analog to digital creates significant opportunities and risks. Learn what security measures CXO's should consider and plan for in this new era.
The incessant barrage of cyber security attacks, the rise of AI, the need to move from analog to digital creates significant opportunities and risks. Learn what security measures CXO's should consider and plan for in this new era.

https://events.bizzabo.com/203850/agenda/session/178469

David Bray
Executive Director
People-Centered internet

Steve Wilson
Principal Analyst
Constellation Research

Jeff Nolan
CMO
Secure Auth

Chenxi Wang
Founder
The Jane Bond Project

Mike Kail
CTO
Cybric

On <iframe src="https://player.vimeo.com/video/240306912?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="D3S04 Visionaries: Security Requirements In an Age of AI and Digital Transformation @steve_lockstep" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>

Next Generation CMO Panel

Next Generation CMO Panel

Cindy Zhou
CMO
Level Access

Cindy Zhou is a practicing CMO.&nbsp; Prviously, she was Vice President and Principal Analyst at Constellation Research covering Digital Marketing Transformation and Sales Effectiveness. With over 18 years of practitioner experience in corporate marketing, product marketing, product management, and sales operations, Zhou has spearheaded marketing transformation at multiple technology companies. She advised Constellation’s clients on strategies to light-up demand generation, prove revenue contribution, and maximize sales productivity. Prior to joining Constellation, Zhou was Global Senior Vice President of Marketing and Sales Operations at BackOffice Associates, a global provider of data quality and information governance solutions to the Fortune 1000 and SAP SolEx partner. Before…...

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Amidst digital disruption, what can we expect future for the CMO. What's hot? What's next? Find out where the role will head next!

https://events.bizzabo.com/203850/agenda/session/178465

Rich Kylberg
VP Corporate Marketing and Communications
Arrow Electronics

Cindy Zhou
VP & Principal Analyst
Constellation Research

Allen Mask
Vice President, Marketing, Intelligence and Partnerships
Sonos

Michelle M. Smith, CPIM, CRP
Vice President, Marketing
O.C. Tanner

Kenny Lauer
Chief Experience Officer
Rival Theory

On <iframe src="https://player.vimeo.com/video/240305812?badge=0&autopause=0&player_id=0" width="1920" height="1080" frameborder="0" title="D3S03 Executive Exchange: Next Generation CMO&#039;s" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
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