Norman Alegria

Norman J. Alegria is Director of Guest Care for The Dufresne Group, with more than 20 years of leadership experience in retail and customer service. His work focuses on evolving the guest experience through the practical use of AI, automation, data, and strong service fundamentals. Norman is particularly interested in how technology can simplify routine interactions while enabling people to focus on more complex guest needs. He brings a practical, people-focused perspective to the changing role of customer experience in an AI-enabled world.